Seller Info

If your facing foreclosure or need to sell as a short sale, please visit our page for Distressed Sellers, after reading the information below.

Philosophy

When we agree to take on clients, we intend to the sell the home. We believe that listing your home and marketing your home are two different things. The listing is a matter of paperwork and marketing is the actual process of letting potential buyers know that your home is not only available for purchase, but is the home for them!

Marketing Your Home

A majority of Realtors® use the MLS (Multiple Listing Service) and we of course enter the home in MLS, but we also use the space wisely. We paint a picture using words in the description as well as placing as many photos as possible. The remaining thirty-eight percent are looking online. For that reason, we market in the most highly visited websites.

In addition to the extensive internet marketing, we also place your listing in  many print media materials that are available to us by our partnership with Coldwell Banker Elite. This includes industry magazines and local newspapers.
Unlike many agents, we use CD’s instead of house-flyers. The information contained in most flyers are essentially the same information that one can obtain from a MLS printout. We want the home to standout, so we create multi-media CD’s with video, photos and scanned documents like plats. We find that keeping the home in the top-of-mind awareness is an
effective tool in successfully selling your home.

Another tool in our online marketing plan is the 24-Hour Open House. Holding traditional Open Houses is typically not successful in selling your home. Therefore we work with YouTube and other multi-media tools to build a virtual open house website. This site will have a video demonstrating your home’s many
virtues. Additionally we’ll put Google mapping, multiple photos and links to other webpages that are promoting your listing.

We strive to keep our marketing fresh and up to date. It’s essential for us to review the marketing of your home on a routine basis. For that reason, you might see changes in
layout or photos we use. We ask that you provide us with various digital photos in each season. The more options we have the better we can ensure that fresh and robust content is available to many marketing platforms that we use.

Keeping it Fresh and Priced Right

We watch the trends and aggressively promote your listing, however no amount of marketing will overcome an incorrectly priced home. We will follow-up with the buyer agents who present the home. Not always do buyer agents have permission from their buyers to give feedback on the showing, but we try our best. We will forward this feedback to you. Additionally we’ll monitor the market and in this time of economic flux, do our best to give you guidance on effective pricing.

Lastly, we’ll keep our eyes out for any new venues by which to promote your home. We pay a lot of attention to emerging industry trends and try to use all of today’s tools to best serve your needs and honor the trust you’ve given us.

For a copy of our marketing place you can download it for reference.

Why We Only Represent The Seller

Virginia allows for something called Dual Agency.  It’s the legal practice of representing both the Seller and the Buyer in the same transaction.  We believe that this is not in the best interest of the client.  Here is a brief video statement as to why:

How do We Move Forward?

We won’t give you a “What Is My Home Worth” tab our our website.  There is no way that an agent can give you a fair recommendation on the asking price for your home.  We make two visits to your home.  The first visit is to find out what YOU want and need.  In this trip we take photos, let you give us your idea of how the partnership should go and then go back to our office to find an appropriate asking price and create a unique marketing plan for you.  The second trip is to deliver our ideas and information for your consideration. 

If you’d like to get more information or to schedule an appointment, please provide your information below.